Ripple Signs Multi-Year Partnership With University of Florida to Put XRP Branding on Football Field

Ripple partnered with the University of Florida to place XRP branding on its football field and support financial education, expanding its college sports presence as XRP trades near $1.41.

By Tradexus Times TeamSep 7, 2026 · 09:01 UTC 2 min read

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Ripple signed a multi-year partnership with the University of Florida to place XRP branding on the football field at Ben Hill Griffin Stadium.
The agreement includes digital properties, event signage and financial‑technology education programs for student‑athletes and the campus community.
The deal comes as XRP trades near $1.41 and cumulative net inflows into spot XRP ETFs remain around $1.6 billion.

Why it matters: It shows Ripple’s growing college‑sports exposure while XRP’s price and ETF inflows stay notable for investors.

Summary written with AI from this article.

Ripple Signs Multi-Year Partnership With University of Florida to Put XRP Branding on Football Field

Ripple has signed a multi-year partnership with the University of Florida that will place XRP branding on the football field at Ben Hill Griffin Stadium, expanding the company’s presence in major U.S. college sports.

The agreement covers digital properties and event signage while also including educational initiatives. Ripple will support financial and technology education for student athletes and the broader campus community, extending the partnership beyond traditional sports branding.

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Florida becomes Ripple’s latest major college sports partner after the company added XRP branding to University of Kansas athletics uniforms earlier this year. The agreements give Ripple additional visibility for the XRP brand through prominent collegiate athletic programs.

The partnership comes as XRP trades near $1.41 and demand for spot XRP ETFs has cooled. Despite the slowdown in recent demand, cumulative net inflows remain around $1.6 billion, keeping institutional investment products an important part of the broader XRP market picture.

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